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Corporate Social Responsibility

Sheetal Singh Choudhary Charitable Trust (SSCCT), which was established in 2013, is the CSR arm of Ambe Phytoextracts Pvt. Ltd. The mission of the trust is to eradicate poverty and improve quality of life in the remote reaches of Uttarakhand through an integrated rural approach. SSCCT aims to fulfil this objective via focuses interventions in key areas, namely, Health, Education, Cultural development and employment generation.


SSCCT operates through its network of regional centres and field workers. It is also involved in several initiatives such as the management of village water resources, skills training to self-help groups, empowerment of women, and development of leadership & entrepreneurship skills in the youth workforce in the rural villages of Pauri Gharwal. Join our initiative to create a better Uttarakhand and a better India.

SSCCT undertakes activities and intervention in the following domains:


Access to healthcare services
in remote villages

Career guidance facilities to
the students

Preservation and promotion of
Uttarakhand’s artform

Livelihood opportunity
generation in village

The overarching aim of the activities is also to contribute towards the cause of stemming the youth migration which is one of the biggest problem in the state of Uttarakahnd

Health camps at remote villages in Uttarakhand :

Annual (Planning to be biannual)

2 days

24 doctors + Nurses

X-ray, ECG, Blood Test, Eye Test on spot

Hospital referral to critical cases

2500+ participants from 12 villages in the health camp held in 2019

Upcoming Health Camp: 2-3 April, 2022 at Village Jamriya, Block Bironkhal, Pauri Garhwal

Health camps at remote villages in Uttarakhand :

2 day camp

5 inter colleges covered

300 students from class X to XII

Mentors and experts from education/career industry

The Trust selects students of class 10th to 12th from economically weaker background, who have performed well academically to support them with their education expenses at school as well as post school (UG, PG). The trust is supporting 20+ students from 5 inter colleges in the district under this initiative.

Health camps at remote villages in Uttarakhand :

Igaas Mahotsav – Annual Cultural event

Troops from all over Uttarakhand

Produce short movies on Uttarakhand culture and artforms

Ambe Phytoextracts have been the principal sponsor of YUCA or the Young Uttarakhand Cine Awards for last few years. The awards are held every year in a glittering ceremony in Delhi where awards for various categories are awarded for cine excellence in Garhwali and Kumaoni cinema

The fact that Ambe Phytoextracts have a unit that is located right in the heart of the village which is devoid of any other commercial activity has resulted in many youth of the villages finding meaningful employment with Ambe Phytoextracts, thus enabling them to earn good livelihood without migrating to the city.

Over 100 local youth employed by Ambe at its manufacturing unit in Pauri Garhwal